Atlanta, GA, (April 27, 2012): Since his teenage years, Rasheen Jones, also known as Coach Cain has had a love for poetry and the stringing together of words over melodies. “I remember whenever I had any down time, I was writing poetry for my family and friends.  I have always had a passion for music and words and how those words can impact people’s lives”, said Coach Cain.  Early in the 2000’s Coach Cain with a group of friends began a start up independent record label called Y.P.N. Entertainment.  They gained a lot of street notoriety and learned a lot of hard lessons about the music business.  “I learned about how to manage my business the hard way.  I learned to make sure that I had all of my paperwork in order to ensure that that myself and the other business people involved get paid.  I learned that it was more to being successful in this business than just the art of making music.” (Coach Cain).  On February 12, 2008, Coach Cain and his brother, President of N.C.A.A. Records, Peter Charles were shot and left for dead during a home invasion on Panola Road in Stone Mountain, Georgia.  Coach Cain was rendered paraplegic from the incident.  He vowed to walk again and not let this set back deter him.  From this personal tragedy, N.C.A.A. Records was born.  “I found out who my real friends were.  I didn’t want this life altering experience to change me for the worst – it only made me stronger and more determined to reach my goals “(Coach Cain).  N.C.A.A. which stands for “Never Changing, Always Adapting” means that although things in life may happen it never changes the core of who you are.

In March 2012, Coach Cain released his highly anticipated mixtape “Building Of A Dynasty”.  This mixtape offers a variety of conscience lyrics, street anthems, and R&B inspired themes.  “Building Of A Dynasty” can now be found on Livemixtapes and Datpiff.  “People are really feeling our music and our movement right now, said Peter Charles.  It feels good to go to different places to perform and the audience already knows our songs.”  Coach Cain’s new hit single “Doin Numbers” is currently available on iTunes and CD Baby.  This street anthem has become the catalyst that has propelled Coach Cain and N.C.A.A. Records into “underground stardom”. “I am reaching all of my goals with the help of God and my family.  I am now able to walk again and I am releasing my music to the masses.  I am truly blessed.” (Coach Cain)

On Wednesday, May 9, 2012, Coach Cain is hosting an exclusive mixtape listening party for members of the press and other music industry executives.  “I am so excited to allow people to hear this finished project.  We worked so hard to make something that our people could relate to and enjoy.”  The listening party will be from 8:00 pm to 11:00 pm at the MBar located at 257 Peters Street, SW, Atlanta, Georgia 30313.  Anyone interested in attending should contact Mrs. Kimberly Jones at 404.337.0145.

 For additional information about Coach Cain and N.C.A.A. Records, please visit www.coachcain.com .  To listen to “Building Of A Dynasty” on Livemixtapes, go to

http://indy.livemixtapes.com/mixtapes/16811/coach_cain_building_of_a_dynasty.html